President Muhammadu would be launching the ‘Change Begins With Me’ campaign on Thursday
The campaign would involve every Nigerian and address the shortcomings of every profession and jobs
The campaign is not a replication of the ‘War Against Indiscipline’ initiated in 1983
The federal government is set to launch the ‘Change Begins With Me’ campaign, to entrench the values of accountability, integrity and positive attitudinal change in Nigerians.
This was disclosed by the Minister of Information and Culture, Alhaji Lai Mohammed, and the Director-General, National Orientation Agency (NOA), Garba Abari, in Abuja.
They said the campaign which would be launched by President Muhammadu Buhari on Thursday, September 8, in Abuja, was aimed at educating and enlightening Nigerians to appreciate the key values needed to achieve national development, NAN reports.
“About three to five years back now, the role models in the society were people of doubtful character.
“Money was worshipped; nobody cared where and how one got the money; these are the misplaced values that we are tackling now,” Mohammed said.
According to him, the campaign would involve every Nigerian as what is wrong with Nigeria is not limited to the elite, the political class and the civil service. He added it would also feature slogans that could be easily assimilated by the people, in order to correct identified ills in the society.
The minister noted that the campaign was not replication of the “War Against Indiscipline” which was initiated in 1983 by the Buhari-led military administration initiated in 1983 but that it would achieve the same goal using a different means.
“But here, we are going to use the media to appeal to people. We are going to use persuasion, instead of coercion and intimidation. Our various platforms will be radio, television, print media, bill boards, social media and the like. Part of our campaign will also be concerts which will be sponsored by people in the private sector,” he said.
Mohammed said the National Orientation Agency (NOA) would be the flagship body driving the campaign, to ensure that it gets to the grassroots, while calling on the private sector to support the campaign for it to succeed.
Also speaking, Abari said the programme was also aimed at fighting corruption and encouraging peaceful co-existence in the country.
He said the fight against corruption is not the duty of the government alone but the people have a role to play
Abari said: “Our schools, roads, hospitals should have been better than what they are now, but corruption has stalled their development.
“What would you say about a woman who uses chemical to forcefully ripen banana and sell it to the public; what about a woman who would use a padded `mudu’ to sell rice.
“A petrol attendant who would claim not to have change so that the buyer would leave the change; all these are corruption.”
He explained that the change must begin with the people in the little things they do in their families, place of work and responsibilities.
Mohammed had given hinted in January that they would be relaunching WAI after they had rebranded it into another programme, ‘Change Begins With Me’.
On Monday, August 8, Buhari’s administration relaunched the War Against Indiscipline, (WAI) Brigade, in Abuja.
In reaction, Nigerians criticized the move insisting that there was no need for a seemingly forceful approach to making the country better.
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